Malcolm & DT – Propaganda Inc

Here’s What You Get:

WHO THIS IS FOR (Malcolm & DT – Propaganda Inc)

THIS IS FOR YOU IF:

• You’re already making money – You have an offer, you’re generating revenue, and you want to scale or optimize
• You understand leverage – You know that mastering persuasion = unlimited money on demand
• You move fast – You don’t need 6 months to “think about it.” You see value and you act
• You’re coachable – You’re willing to kill your current approach if Malcolm shows you a better way
• You want unfair advantages – You understand that most people will never get access to this intelligence
• You’re serious about cold traffic – You know organic content is a hope strategy. Paid traffic is certainty

THIS IS NOT FOR YOU IF:

• You’re broke – If $3K is a “big investment” for you, you’re not ready. Focus on getting to $10K/month first
• You want passive income – This isn’t a “set it and forget it” system. It’s for operators who execute
• You need hand-holding – Malcolm doesn’t do hand-holding. He teaches killers, not beginners
• You’re looking for “ethical concerns” – These are persuasion techniques used by governments, casinos, and billion-dollar companies. If you’re scared of psychology, leave now
• You think you know better – If you’re going to argue with the methods instead of implementing them, this isn’t for you

WHAT’S INSIDE (The Complete Arsenal)

MODULE 1: WHOP CHRONICLES (4 Lessons)

The real stories from inside a $1B company

• Dataset #2: How incentives secretly run the entire world (and how to use them)
• Dataset #3: The 5 scaling challenges that break every funnel at $100K+/month
• Dataset #4: The undeniable power of speed (why fast action beats perfect planning)
• Dataset #5: How Whop scaled to $100M/month in 4 years (the actual playbook)

What you’ll learn:

• Why feedback loops decay at scale (and how to fix them with AI)
• Avatar drift: The silent conversion killer nobody talks about
• How to judge performance by LTV:CAC ratio instead of cost per lead
• Awareness level expansion: How to tap new audiences when your current one saturates
• Why show rates drop when you scale (and the retargeting sequence that took ours from 33% → 94%)

MODULE 2: COPYWRITING MASTERY (14 Lessons)

Write so good it’s impossible to ignore

• Module 0: How to write copy that’s impossible to ignore
• Module 1: The Universal Human Operating System (understand this and you understand everyone)
• Module 1.2: Market Awareness and Sophistication Levels (where most marketers fail)
• Module 1.1: Deep Market Research – What to look for and WHY
• Module: How to create Blue Oceans with unique mechanisms
• Module 1.3: The Architecture of Persuasion (step-by-step blueprint)
• Module 1.4: Headlines & Leads – The 80% that does everything
• Module 1.5: How to write body copy that FORCES conversions
• Module 1.6: Copy Closes – How to aggressively make people throw money at you
• Mini Module: The Psychology of Upsells
• Mini Module: Split Testing Mastery
• Mini Module: Copy Editing – How to make sure you write a banger every time
• Copy Frameworks & Templates Cheat Sheet

What you’ll master:

• The psychological triggers that bypass rational thought
• How to pre-suade prospects before they even get on a call
• Writing that builds belief, handles objections, and closes deals automatically
• The exact framework Malcolm uses to write $10M+ funnels

MODULE 3: SUBCONSCIOUS MARKETING (8 Lessons)

The psychology governments don’t want you to know

• Advertising to Women (and frameworks)
• Age Group Advertising (and frameworks)
• Advertising to Men (and frameworks)
• Selling to the Rich vs Selling to Normies
• Engineering Authority: How to maximize conversions without any work
•  Advanced Psychological Influence Techniques (USE WITH CAUTION)
• 12 Essential Buying Triggers Cheat Sheet
• Engineering Addiction and Lifelong Customers with Casino Dopamine Hijacking

The dark stuff:

• Behavioral frequency mapping: How to identify someone’s “buying frequency” in 30 seconds
• Pre-suasion protocols that close deals before sales calls start
• The casino-grade psychology Harvard proved is 9X more addictive than cocaine
• How to engineer authority without doing any work
• Mass persuasion techniques adapted from government psyops (yes, really)
• The 7 behavioral frequency types and how to sell to each one

Real talk: Some of this intelligence came directly from a CIA Ops specialist who trained Malcolm and DT on mass psychological operations. You won’t find this on Google. Use it responsibly.

MODULE 4: FUNNEL MASTERCLASS (6 Lessons)

• Creating Your Product Brief
• Creating Your Value Ladder
• Funnel Economics (Using AI)
• Building Your Offer Stack
• Funnel Architecture Deep Dive
• VSL Structure & Scripting

What you’ll build:

• Irresistible offers that sell themselves
• Value ladders that maximize LTV
• Funnel economics that print money
• Complete funnel systems that run 24/7

MODULE 5: AI COPYWRITING (5 Lessons)

• How AI Works (the real technical breakdown)
• Effective Prompt Engineering
• The Claude Codex: AI Marketing Prompt Master File
• AI Copywriting + Marketing Deep Dive
• VEO3 Tips & Tricks

Malcolm’s AI secret: The “Claude Codex” is Malcolm’s master file of prompts that generate 7-figure copy.

Pre-loaded with frequency-specific frameworks. Pre-trained on winning campaigns. Ready to multiply your output 10X.

This alone is worth the entire program price.

MODULE 6: MINDSET MASTERY & MENTAL MODELS (6 Lessons)

• Achieving Pure Bliss & Clarity
• Leaning Into Your Edge
• My Routine For Achieving Breakthrough Clarity
• How Malcolm Thinks About Opportunity
• The Difference Between Operators and Wantrepreneurs
• Mental Models for 8-Figure Decision Making

Why this matters: Your psychology determines your income. Malcolm will rewire how you think about business, opportunity, and execution.

MODULE 7: HIRING, ORG STRUCTURE, TEAM PROTOCOLS, AND SALES PROCESSES (6 Lessons)

• Hiring and Org Structure
• Team Communication Protocols
• Setting Up Your Business Teamspace
• Hiring A Sales Team
• The Bulletproof Sales Process
• Sales Team Training Protocol

What you’ll implement:

• The exact org structure Malcolm uses for 8-figure operations
• Communication protocols that keep everyone aligned
• Sales processes that close at 40%+ rates
• Training systems that turn average reps into killers

MODULE 8: LAUNCHING YOUR OFFER (4 Lessons)

• Building Your Irresistible Offer
• Testing Demand For Your Offer (Pre-Sales)
• Assembling Your Launch Assets
• The “Cortex” Launch Strategy

Malcolm’s launch framework: How to validate and launch an offer in 7 days that generates $100K+ in the first month.

This is the exact process Malcolm used to go from “bored” to “$540 in revenue” in 48 hours.

BONUS MODULE: $100M MEDIA BUYING CRASH COURSE (7 Lessons – 3hr 13min)

From Mac Magyaros, the media buyer behind Grant Cardone

• How To Setup Your Meta Business Account
• How To Navigate Your FB Ad Account
• Pixel Conditioning and Data Hygiene
• How To Optimize For Purchases, Sales Calls, and Opt Ins
• Setting Up Server Side Tracking
• Google Enhanced Conversions Setup