Jenn Hanson-dePaula – The 90-Day Book Sales System

Here’s What You Get:

What It Is

Jenn Hanson-dePaula – The 90-Day Book Sales System is a step-by-step marketing roadmap tailored for authors — especially self-published writers or those who want to treat their book as a sustainable business asset.
It de-emphasizes random social media tactics and quick fixes and instead focuses on building a predictable sales engine through strategy, planning, and consistency.

Core Philosophy

The system is built on the idea that:

• Your book isn’t the problem. Lack of visibility and a strategic system is.

• Authors often waste time posting without a plan, hoping something goes “viral.”

• Real growth comes from knowing your ideal reader, clarifying your message, and building a marketing process that converts.

The 90-Day Structure

Although different summaries describe phases slightly differently, the core progression is consistent:

1. Foundation Setup (Days 1–30)

Focuses on establishing your marketing basics so everything else has context:

• Define your ideal reader and their needs

• Clarify your positioning and messaging

• Set up essential marketing assets (email list, funnels, lead magnets)
  The goal is strategic clarity before any posts are published.

2. Marketing Activation (Days 31–60)

Now that your foundation is set, you build visibility:

• Launch organic discovery strategies (social media, outreach, content)

• Grow your email list

• Connect with readers in places they already spend time online
  This phase is about building traction with consistent, purposeful outreach.

3. Optimize & Scale (Days 61–90)

In this final phase you make your efforts more effective and scalable:

• Track performance and optimize what works

• Improve conversions

• Create systems (like automated emails) that sell books even when you’re not actively promoting

What’s Included

When you enroll in the system, authors typically get access to:

• A 70+ page step-by-step guide and roadmap

• 90 days of done-for-you, fill-in-the-blank content templates

• Email marketing system with a welcome sequence that converts subscribers into buyers

• 5 proven sales post formulas that feel authentic rather than pushy

• Weekly checklist and tracking & metrics guide to monitor progress

• 90-day content calendar so you always know what to post and why

• Monthly sales campaign template for predictable sales boosts

• Email platform setup guide

• Bonuses like a fast content creation masterclass and new author marketing playbook

What You’ll Learn

By following the system, authors develop skills such as:

• Targeted audience research

• Strategic message crafting

• Content positioning and consistent posting

• Email automation and nurture sequences

• Sales funnel creation

• Data-driven decision making

Who It’s For

The system is ideal for:

• Self-published authors or writers with books already published

• Authors struggling with book visibility or inconsistent sales

• Writers who want predictable monthly income from their books

• Fiction and nonfiction authors alike

• Those who want to own their audience instead of relying on algorithms

Key Takeaways

• It’s not about viral content or ads — it’s about strategy and consistency.
• You build a repeatable system, not a one-off campaign.
• Time investment is reasonable (often 1–2 hours per week once set up).
• Templates and frameworks save time and reduce guesswork.