Nicole Marguerite Gray – Soft Launch Your LinkedIn

Here’s What You Get:

Overview

Nicole Marguerite Gray – Soft Launch Your LinkedIn is a self-paced LinkedIn personal branding course by Nicole Marguerite Gray, designed to help business owners start posting, build authority, and generate inbound clients—without spending hours on content.

The core idea:
LinkedIn is the easiest platform for organic client acquisition—if you know how to position and write strategically.

Core Goal

Help you go from:

• “I should post on LinkedIn” (but don’t)
• Consistent posting → inbound leads → paid opportunities

It focuses on turning LinkedIn into a low-effort, high-return marketing channel.

Program Structure (12 Modules)

The course is structured as a step-by-step “soft launch” system:

1. Foundation (Setup & Positioning)

• Optimize LinkedIn profile like a sales page
• Clarify message, niche, and audience
• Define your personal brand voice

2. Content System (Posting Made Simple)

• What to write (even if you’re not a writer)
• Proven post formats + prompts
• Hooks, formatting, and storytelling

Strong emphasis on writing over video content (unlike Instagram/TikTok)

3. Consistency Engine

• Build a sustainable posting habit
• Use prompts + templates to avoid burnout
• Co-writing calls for accountability

4. Growth + Conversion

• LinkedIn “soft selling” (no spammy DMs)
• Build inbound leads via content
• Create a “soft serve funnel” (content → clients)

5. Advanced Strategy

• Content series (repeatable formats)
• Visual branding on LinkedIn
• Analytics + performance tracking

What You Learn

• How to write high-performing LinkedIn posts
• How to attract clients without outreach
• How to turn your profile into a conversion asset
• How to build authority through storytelling
• How to stay consistent without burnout

Format & Features

• 12-module self-paced curriculum
• 6 months access
• Templates, prompts, and AI tools
• Bi-weekly live co-writing calls
• Monthly personalized feedback option

Who It’s For

Best suited for:

• Freelancers & consultants
• Coaches / service providers
• Personal brand builders
• Creatives who dislike short-form video

NOT ideal for:

• Paid ads marketers (this is organic-focused)
• Ecom/product brands
• People looking for viral growth hacks

Key Philosophy

1. “LinkedIn is underutilized”

• ~1% of users post consistently → huge opportunity

2. Writing > video

• Easier, faster, and more scalable for most people

3. Soft selling wins

• No cold DMs
• Content builds trust → leads come inbound

4. Personal branding drives revenue

• Your story + perspective = your differentiator

Results Emphasized

• Landing clients from posts
• Getting inbound job or collaboration offers
• Building authority in niche
• Booking out services months ahea

Considerations

• Requires consistent posting (1–2x/week)
• More about writing + strategy, not hacks
• Results depend on clarity of offer + niche

Bottom Line

Soft Launch Your LinkedIn = beginner-friendly LinkedIn growth system

It teaches you to:
Start posting confidently
Build a personal brand through writing
Turn LinkedIn into a client acquisition channel

Compared to other programs:

• Less technical than Ads/AI courses
• More content + positioning focused
• Strong emphasis on simplicity and consistency over complexity