Here’s What You Get:
What it is
“Matt Ryder – Matt Ryder F The GuRUs” is a sales training community + course ecosystem hosted on Skool, created by Matt Ryder.
It’s positioned as a no-BS alternative to expensive sales guru programs, focusing on practical, real-world closing skills.
Core concept
- Built around the idea of “stop paying the guru tax”
- Emphasizes adapting sales to your personality, instead of copying scripts blindly
- Mix of course content + live coaching + community support
What you learn
The training is heavily focused on high-income sales skills:
- Closing deals (high-ticket + inbound/outbound)
- Objection handling frameworks
- CRM management + follow-ups
- Tonality and persuasion psychology
- Sales team systems + SOPs
- Real call breakdowns and live coaching
All content is designed to be actionable rather than theoretical.
Structure & features
1. Recorded training library
- “Metric ton” of lessons (scripts, systems, breakdowns)
2. Live coaching
- Up to 25 live sessions per week (depending on plan)
3. Community
- Peer interaction + multiple coaches
- Feedback on calls, scripts, and performance
About Matt Ryder
- Former 7-figure sales rep and sales team leader
- Worked with major names like:
- Russell Brunson
- Brad Lea
- Ryan Serhant
- Founder of Sales Sniper and former CEO/co-owner of 7th Level sales training
Positioning (important nuance)
This program is deliberately anti-guru marketing:
- Low-ticket subscription instead of $5k–$10k courses
- Heavy emphasis on execution + reps over “mindset fluff”
- Appeals mainly to:
- beginner → intermediate sales reps
- agency closers / appointment setters
- people trying to break into high-ticket sales
Reality check
- It’s not a business-in-a-box (no guaranteed leads or job placement)
- Value depends heavily on:
- how much you practice + take calls
- whether you already have access to sales opportunities










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