Charles Tichenor – Meta MBA Program

Here’s What You Get:

Creator of Charles Tichenor – Meta MBA

• Charles Tichenor
• Founder of Disrupter School
• Managed $1B+ in Meta ad spend across major brands and ecom businesses

What Is Meta MBA?

Meta MBA is a high-level media buying & business scaling program focused on:

• Building predictable, scalable Meta ad systems
• Eliminating guesswork in paid advertising
• Turning ad accounts into consistent profit machines

Core idea: Stop chasing hacks — build systems that work with the algorithm

Who It’s For

• Ecom brand owners
• Media buyers spending serious budgets
• Agency operators
• Advanced marketers (not beginners)

Typically best for:

• Businesses already running ads
• People scaling beyond $5K/day ad spend

What You Learn

1. Meta Ad System Architecture

• Campaign structures that scale reliably
• Budget allocation frameworks
• Algorithm-friendly setups

Focus: stability + predictability

2. Creative Testing & Scaling

• Structured testing systems (not random testing)
• Identifying winning creatives faster
• Scaling without breaking performance

3. Data & Profit Optimization

• KPI frameworks (beyond vanity metrics)
• Attribution & tracking strategies
• Profit-first decision making

4. Full Funnel Strategy

• Offer positioning
• Landing page optimization
• Email/SMS integration

Goal: maximize revenue per click

5. Business & Agency Systems

• Client acquisition & pricing
• Scaling an agency
• Building internal teams & workflows

What You Get

• Full Meta MBA curriculum (step-by-step system)
• Weekly group coaching calls
• Private community of media buyers
• 1:1 strategy sessions
• Templates, frameworks, and tools

Includes real account audits + live feedback

Key Selling Points

• Built from real large-scale ad spend experience
• Focus on systems over tactics
• Strong emphasis on:
  • Predictability
  • Scalability
  • Profit engineering

Downsides

• Very expensive
• Not beginner-friendly
• Requires active ad spend to apply concepts
• No formal MBA accreditation (it’s a training program)

Bottom Line

Meta MBA = elite Meta ads operating system

• Think: “How to become a top 1% media buyer”
• Not: “How to run basic Facebook ads”