Brian LaManna – Command The Cycle

Here’s What You Get:

• 22 Complete Frameworks
• 50+ Battle-Tested Scripts
• 13 Video Tutorials
• 5 Ready-to-Use Templates
• 4 AI Acceleration Prompts
• Dozens of Real Examples

Imagine 90 Days From Now

• Walking into every call with complete confidence
• Seeing deals progress predictably, not randomly
• Having champions actively selling for you internally
• Knowing exactly how to handle any situation
• Being the rep others come to for advice
• Making President’s Club through process, not luck

The Complete Blueprint for Commanding Every Stage of Your Deal

Stage 1: Pre-Call Preparation

• The 15-Minute Prep Framework: Never feel unprepared again
• NSTW (Next Step to Win): Know exactly where every call should go
• Google Alerts Mastery: Get deal-winning intelligence automatically
• Multi-Threading Strategy: Build champion networks before first calls

Stage 2: Discovery & Early Stage

• First Call Scripting: Open calls with authority, not anxiety
• Post-Call Follow-Up Mastery: Keep momentum between meetings
• “What We Learned” Framework: Bridge discovery to demos perfectly
• Individual Contributor Intelligence: Get insider insights competitors miss

Stage 3: Demo & Presentation

• Digital Sales Rooms: Your 24/7 deal acceleration engine
• The Bookend Technique: Make group demos your competitive advantage
• Multi Single Threading: Turn one champion into many
• Value Touches: Win mindshare between meetings

Stage 4: Mid-Cycle Management

• Internal Deal Orchestration: The Slack Deal Room Strategy
• Getting on a Texting Basis: Move from vendor to trusted advisor
• Email Response Urgency: Never lose momentum to slow follow-up
• Stakeholder Mapping: Navigate complex buying committees

Stage 5: Negotiation & Pricing

• The Pricing Call: Own the room, control the outcome
• Handling First-Call Pricing: Address money without killing deals
• Working Together Framework: Turn negotiation from combat to collaboration
• Mutual Success Plans: Guide deals to closure naturally

Stage 6: Late Stage & Closing

• The Value-Added Menu: Your arsenal of next steps
• Professional Services Momentum: Keep deals moving during legal/security
• Jersey Matching: The executive alignment play
• Post-Signature Partnership: Turn closes into referrals