Vladimir Blagojevic & Andrei Zinkevich – Full-Funnel B2B Marketing Academy

Here’s What You Get:

Vladimir Blagojevic & Andrei Zinkevich – Full-Funnel B2B Marketing Academy is a comprehensive B2B marketing training program created by Vladimir Blagojevic and Andrei Zinkevich. It is designed for marketers, founders, consultants, and B2B teams working with high-ACV products, complex buying processes, and long sales cycles. The program teaches a full-funnel approach combining GTM strategy, ICP development, Account-Based Marketing (ABM), demand generation, content, LinkedIn marketing, buyer journeys, and marketing/sales alignment.

Program Overview

The Academy is built around the idea that B2B companies should not rely solely on MQLs, cold outreach, gated content, or isolated marketing campaigns. Instead, marketers should build a coordinated system that creates demand, engages target accounts, supports the entire buying committee, and ultimately contributes to revenue.

The program is particularly aimed at B2B technology and service companies with $30K+ average contract values and long or complex sales cycles.

What You’ll Learn

B2B Marketing Strategy

• Develop a complete B2B marketing strategy
• Define marketing priorities
• Connect marketing activities to revenue
• Select the right channels and programs
• Build and test marketing pilots
• Measure program effectiveness
• Create a repeatable marketing system

The Academy includes a dedicated B2B Marketing Strategy / GTM framework based on the instructors’ experience working with more than 100 B2B companies.

Ideal Customer Profile & Buyer Journey

The program teaches marketers how to understand their ideal customers and buying committees.

Topics include:

• Ideal Customer Profile (ICP)
• Target-account selection
• Buyer personas
• Buying committees
• Customer research
• Buyer journey mapping
• Pain points and buying triggers
• Decision-making processes
• Content and campaigns for different stages of the journey

The objective is to understand who needs to be influenced, what they need to know, and when they need to be engaged.

Account-Based Marketing (ABM)

ABM is one of the central components of Full-Funnel Academy.

Students learn how to:

• Build target-account lists
• Prioritize accounts
• Research target companies
• Identify buying committee members
• Develop account-specific messaging
• Create ABM campaigns
• Coordinate multiple touchpoints
• Engage accounts throughout long sales cycles
• Measure account engagement and pipeline

The Academy includes six actionable ABM campaigns designed as approximately six-week implementation programs.

Demand Generation

The Demand Generation component focuses on creating demand rather than simply collecting leads.

Topics include:

• Demand-generation strategy
• Demand creation
• Audience development
• Content distribution
• Campaign planning
• Warm-up programs
• Demand capture
• Sales-qualified opportunities
• Marketing-generated pipeline

The instructors specifically emphasize moving away from a model where marketing simply generates MQLs and sends them to sales.

LinkedIn Marketing

The Academy also includes LinkedIn-focused B2B marketing strategies.

Students learn how to:

• Build a buyer-centric LinkedIn profile
• Position themselves as a trusted advisor
• Build relationships with target accounts
• Engage decision-makers
• Use LinkedIn for ABM
• Create content for target buyers
• Generate sales opportunities from LinkedIn

The program’s materials include an ABM on LinkedIn course/playbook.

Content Marketing

The content component covers how to create content that supports the entire B2B buying journey.

Topics include:

• Account-based content
• Buyer-centric content
• BOFU content
• Case studies
• Landing pages
• Proposals
• Content for different buying stages
• Content distribution
• Content designed to influence target accounts

The instructors’ framework is intended to connect content with pipeline and revenue, rather than treating content production as an isolated SEO activity.

Marketing & Sales Alignment

Another major focus is improving the relationship between marketing and sales.

The Academy addresses:

• Marketing contribution to revenue
• Sales and marketing alignment
• Account prioritization
• Sales enablement
• Lead/account handoffs
• Pipeline creation
• Buyer engagement
• Revenue attribution

The overall goal is to make marketing a more integrated part of the B2B revenue process.

Marketing Audits

The program also includes an Art of Marketing Audit component.

This teaches marketers how to examine an existing B2B marketing function and identify:

• Strategic gaps
• ICP problems
• Funnel weaknesses
• Channel issues
• Demand-generation opportunities
• ABM opportunities
• Content gaps
• Measurement problems

This can be used to determine which marketing programs should be changed, stopped, or tested.

Courses & Playbooks

The Full-Funnel Academy bundles a large library of courses and playbooks. The official site currently describes 18 courses/playbooks, dozens of workbooks and templates, and six orchestrated ABM campaigns.

The core materials include topics such as:

• Full-Funnel ABM 2.0
• Demand Generation Playbook
• ABM on LinkedIn
• GTM Strategy
• B2B Marketing Strategy
• The Art of Marketing Audit
• Buyer Journey
• Content Marketing
• LinkedIn Marketing
• Marketing & Sales Alignment

The exact library can change as new courses and playbooks are added.

Templates & Resources

The Academy is highly implementation-oriented and includes practical resources such as:

• Marketing strategy templates
• ICP frameworks
• ABM templates
• Campaign playbooks
• Workbooks
• Checklists
• Content frameworks
• Research templates
• Marketing audit frameworks
• Campaign planning resources

The Academy describes the resources as designed for direct implementation rather than purely theoretical learning.

Case Studies

The instructors use real B2B campaigns to demonstrate their frameworks.

Examples publicly cited by FullFunnel include:

• An ABM campaign generating $5M in pipeline and $2M closed in six months
• A virtual-event campaign generating 34 sales opportunities and five new clients
• A pilot generating six sales-qualified opportunities in six weeks
• An ABM campaign generating $300K in revenue
• A demand-generation campaign producing nine sales-qualified opportunities and three deals

These figures are case-study claims from the instructors, rather than independent performance guarantees.

Community & Support

The Academy includes more than self-paced course material.

Members can receive:

• Private community access
• Personal feedback
• Advice from Andrei and Vlad
• Behind-the-scenes campaign sessions
• Personalized learning guidance
• Access to future course updates

The founders describe the program as a combination of their consulting methodology, implementation playbooks, and peer community.

Who Is It For?

The Academy is primarily designed for:

• B2B marketing managers
• B2B CMOs
• Demand-generation marketers
• ABM marketers
• Growth marketers
• B2B founders
• Marketing consultants
• B2B SaaS companies
• B2B technology companies
• B2B service companies
• Teams selling high-value products/services

The official positioning is particularly focused on companies with high ACV and long, complex sales cycles.

Creators

Andrei Zinkevich and Vladimir Blagojevic are the founders/instructors behind FullFunnel.io.

They state that they have worked with 100+ B2B technology and service companies, focusing on companies with high contract values and complex sales cycles. Their combined experience covers B2B marketing and sales, with their frameworks developed through consulting and campaign implementation.