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👇 Is this you?
➕ I want to get more leads for my consulting or coaching business
➕ I want to convert more subscribers to a paid offering
➕ I want to get a new concept out the door, fast
➕ I want to create an easy-to-opt-in lead magnet
➕ I want to add a lower-cost, scalable product to my portfolio
➕ I want to rapidly grow my subscriber count
➕ I want to package up my best ideas into a product experience
➕ I want to learn how to TEACH the things I know really well
➕ I simply want to write better emails
“I feel like I know you”
That’s what a customer—who I had never met—wrote to me after reading all 36* emails in my first course. She would go on to buy my next product (on presale!) because a great email course solves the digital sales relationship problem.
*Your course doesn’t have to be this long.
Wait, what’s an email course?
- Typically offered as a free or low-cost lead magnet
- Delivered autonomously via email
- Containing an impactful learning experience
- In a digestible format (~500-800 words per day)
- Over a meaningful period of time (5+ days)
- With a CTA that feels like the next logical step
Why smart portfolio career builders invest in building great email courses
1. Start fast.
Avoid the hassle of paying for another app, learning a new tool, or dealing with algorithms.
2. Automate.
Unlike a newsletter, cohort-based course, or webinar, an email course runs on its own.
3. Grow.
Identify engaged readers for upsell offers and higher-ticket services packages.
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