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Passive income as it’s sold “out there” is a myth.
Here’s the general premise:
Step 1: Start blogging or making videos on YouTube (oh, and start a podcast while you’re at it. Those are trendy again!)
Step 2: Talk about whatever you’re interested in.
Step 3: Build a digital product
Step 4: Sell the digital product
Step 5: Once you’ve got it all setup you won’t have to touch it again.
Step 6: Take a year off, live at the beach, and watch all the money flow into your bank account
Step 7: If you ever need to crank it up and make more money, just buy some Facebook Ads.
What nonsense!
Just randomly blogging or making videos isn’t a strategy. There are over 5 billion videos watched on YouTube each DAY!
What’s going to make YOURS stand out?
And how do you know what kind of digital product to build? How are you supposed to know if people will want to pay for it?
And WHO do you sell this product to in the first place?
And how does it all happen automatically without you being present?
Look friend, passive income isn’t a magic trick. It’s a business. It takes work.
But it takes strategic work – and when done properly, it takes less work than you think.
“Is passive income really possible then?”
The answer is a resounding YES!
But the word “passive” is misleading.
Passive in the way I’ve discovered it, doesn’t mean you don’t work.
It means you do a fixed amount of work and earn disproportionate (i.e. scalable) results!
I think a better word than passive is automatic.
Automatic Income is VERY possible and in fact, over the past decade or so I’ve slowly and quietly built a 7 figure online business that puts money in my pocket automatically each and every day, whether I’m at the office, or at the beach, or having dinner with my family, or even sleeping.
