Here’s What You Get:

Step 1: PLANNING & RESEARCH

This is the most important step! You know what they say:

“if you fail to plan, you plan to fail” and creating ads is no different.

We dive deep into the planning process, show you exactly how to do it, and tell you everything you need to consider when planning your engaging video ads.

We even provide templates you can use that give you proven ad angles and structures that are guaranteed to work.

Step 2: SCRIPTING

This is where pen meets paper and you flesh out what the heck is going to happen in your ad! We teach you a wide array of copywriting techniques that you can use to make your ads as persuasive as possible.

This is also where we give you a ton of different resources to help you plan what shots, transitions and lines you’ll need in your ads.

Step 3: SHOOTING/ EDITING

This is where the magic happens! You don’t need thousands of dollars of camera gear or a ten-person crew. We teach you how to shoot engaging ads with just your smartphone! (we actually use a phone instead of a camera ourselves, because it’s that good)

Editing is also very straightforward. All we’re doing is putting together the video we planned out at the start. That’s it! You can obviously get more involved with different effects, transitions, overlays Etc. but that is up to you!

Included in this course is an entire beginner to advanced editing course so no matter where you’re skills are, you’ll be taken care of.

Step 4: LAUNCH

Once your ads are done this isn’t necessarily the end of the process! We teach you all about how to recycle assets for future ads. This means that as you make more ads, you create a bank of assets you can keep using well into the future!

The Engaging Ads Academy, offered by TMS Media, is a comprehensive online course designed for marketers, business owners, and creatives eager to improve their advertising skills through engaging and effective ad strategies. This course provides practical insights, innovative techniques, and actionable

strategies for creating ads that not only reach audiences but also resonate with them, driving higher engagement and conversion rates.

Course Overview

In today’s digital age, crafting ads that stand out among the noise can be a challenge. The Engaging Ads Academy focuses on developing engaging ad content that captures attention and induces action from the target audience. The course covers everything from the foundations of advertising to advanced tactics

for advertising in multiple online platforms.

Target Audience

This course is suitable for:

• Marketing professionals looking to enhance their advertising skills.
• Business owners wanting to leverage advertising to boost their sales.
• Content creators aiming to create impactful ad content.
• Anyone interested in learning the art of engaging advertising.

Course Curriculum

The course curriculum is meticulously structured to cover various aspects of creating engaging ads. Below are some key modules:

1. Understanding Your Audience

Learn the fundamentals of identifying and understanding your target demographic. This module focuses on:

• Conducting market research.
• Creating customer personas.
• Utilizing audience insights to guide content creation.

2. Crafting Compelling Ad Copy

This section delves into the art of writing persuasive ad copy that resonates with audiences. Key topics include:

• Principles of persuasive writing.
• Using emotional triggers.
• Crafting strong calls to action.

3. Visual Storytelling in Advertising

Explore the role of visuals in advertising. This module includes:

• Understanding design principles.
• Creating eye-catching graphics and images.
• The importance of branding in visual storytelling.

The Engaging Ads Academy