Freddie Chatt – Ecommerce SEO Bootcamp

Here’s What You Get:

Who Is Freddie Chatt?

• Freddie Chatt is an ecommerce SEO consultant with over 10 years of experience.

• He was involved in an ecommerce brand called Village Cricket Co. (cricket-gear business), which he grew using SEO.

• He offers consulting services (fractional SEO director, audits, etc.) for ecommerce brands.

• He also runs a weekly newsletter focused on ecommerce SEO.

• He teaches other formats too: besides the Bootcamp, he runs a Link Building Workshop.

What Is the Ecommerce SEO Bootcamp?

• It’s a self-paced online course specifically for ecommerce SEO.

• The course content includes:

  1. Fundamentals / Foundations — understanding customer search behavior, competitor analysis, setting up SEO toolbox.

  2. Money Pages — optimizing key pages like collections and product pages for SEO.

  3. Content Strategy — building content that drives both traffic and sales, with a content funnel.

  4. Authority / Link Building — strategies to build links (products, images, expertise), and finding outreach opportunities.

• The Bootcamp also covers technical SEO matters relevant to ecommerce.

• There’s material on AI use in SEO, especially in “AI Search Discovery” (e.g. how to position content to be discovered by AI-driven search).

• It offers case study breakdowns of big ecommerce SEO campaigns (e.g. Gymshark, Wayfair) to illustrate real-world strategies.

Course Format & Pricing

• On Freddie’s personal site, the Bootcamp was previously priced at £150 for “2 short hours” of video lessons and 18 actionable lessons.

• According to the course landing page, the newer (2.0) version has 45 lessons and lifetime access.

• There are multiple tiers:

  • Bootcamp: self-paced, lifetime access.

  • Bootcamp Pro: includes the course + extra tools (e.g. a Looker Studio dashboard) + a 20-min SEO audit + Q&A sessions.

  • SEO Accelerator: more like a coaching or hands-on execution program.

• There’s a 100% money-back guarantee if you don’t find value in the course.

Freddie’s Credibility & Track Record

• He’s worked in-house: according to his bio, he started SEO at a small home-decor e-commerce retailer in 2012 and scaled it massively.

• As a consultant, he claims to have helped brands achieve 373% year-on-year SEO growth.

• Testimonials: clients praise his ability to explain complex SEO in a business-relevant way (not just “nerdy SEO stuff”).

• He’s respected in the SEO community (Brian Dean of Backlinko is quoted endorsing him).

Pros / Strengths of the Bootcamp

1. Specialized for Ecommerce: Not a generic SEO course — specifically tailored to ecommerce sites (collections, products, image SEO, etc.).

2. Actionable Lessons: The structure is very practical, with lessons designed to be directly implemented in a store.

3. Affordability: Compared to many other SEO courses, the price is relatively accessible (depending on the tier).

4. Long-Term Value: Lifetime access + regular updates means the course can stay relevant as SEO evolves.

5. Authority & Networking: Offers frameworks, templates, and real-world case studies, which are very useful for both in-house SEOs and agencies.

6. AI & Future SEO: Incorporates newer SEO trends like AI search, which is increasingly relevant.

Risks / Limitations

• Results Depend on Execution: SEO isn’t “set and forget.” To see results, you need to actually implement strategies (content, links, on-page).

• Competition: If you’re in a very competitive ecommerce niche, simply following basics may not be enough.

• Time to See Results: SEO results typically take months; depending on your niche, you might need 6–12 months or more to see meaningful impact. Freddie himself notes that.

• Refund Risk: While there’s a money-back guarantee, it’s not a guarantee of results — just of course satisfaction.

• Platform Nuances: Even though Freddie says his advice works across platforms (Shopify, WooCommerce, etc.) — some very custom sites may require more technical tailoring.

My Assessment & Recommendation

• For Ecommerce Store Founders / Owners: This is very relevant. If you run a DTC or ecommerce brand and want to lean into SEO as a growth channel, this course seems like a very solid, pragmatic choice.

• For SEO Professionals / Agencies: Also useful, especially for agency SEOs who are working with ecommerce clients — the frameworks, templates, and link-building strategies are valuable.

• If You’re New to SEO: Might be a good entry point, though you’ll need to be ready to commit time and follow through.

• If You Want Done-for-You: This is not a “done for you” service — it’s a training course. If you don’t want to do the work, you might be better off hiring a consultant (maybe even Freddie himself).