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Course Curriculum
Start Here: Intro & Onboarding
Introduction & How This Program Works
MDR vs. SDR Model – And Which To Go With
02: Lead Generation
03: MDR Setter Processes
Setters Overview (WATCH FIRST)
Setter Systems & Processes
Setting Processes For VSL Funnel
Overview Of The System
KPIs For VSL Funnel
Troubleshooting
A Quick Note On Utilizing FB Groups w/ VSL
Texting Opt Ins
Outbound Calls – Intro
Outbound Calls – Script
Triage Script – Intro
Triage Script – Problems First Syntax (Training)
Triage Script – Goals First Syntax
Example Call Breakdown: Outbound & Triage
Example Call Breakdown: Triage Only
Aloware Tutorial
Setting Processes For Group Funnel
Overview Of System
KPIs For Group Funnel
Troubleshooting
Texting Opt Ins
Outbound Messenger Strategy
Non-Intent Based Script – Overview
Non-Intent Based Script For 2-Steps
Non-Intent Based Script For Group Joins
Increasing Open Rates
Non-Intent Based Script For Cold Reach Outs
Intent Based Script – Overview
Basic Follow Ups (For When You Get Ghosted)
Outbound Calls – Intro
Outbound Calls – Script
Triage Script – Intro
Triage Script – Problems First Syntax (Training)
Triage Script – Goals First Syntax
Video Example Call Breakdown: Outbound & Triage
Example Call Breakdown: Triage Only
Aloware Tutorial
Setting Processes For Email/ SMS/ IG/ FB Personal
Setting Processes For Email/ SMS/ IG/ FB Personal
Youtube Ads
05: Facebook Ads
Introduction & Overview
Introduction
Quick tour of the Facebook Ads interface
Initial Setup & Tracking
Introduction
Creating your Business Manager Account
Creating or Moving your Business Page
Creating Your Ad Account
Creating and Connecting Your Meta Pixel to Your Ad
Managing and Verifying Your Domain
Facebook Tracking Setup Part 1
Facebook Tracking Setup Part 2
Facebook Tracking Setup Part 3
Targeting
Introduction to Targeting
Using Facebook’s In-Built Targeting Features
Using Facebook’s Look-a-Like Targeting Features
Preparing Your Audiences
Ads
Preparing Your Ads
Launching
Introduction and Understanding Your KPI Targets
Setting up your Reporting Columns
Campaign Structure Setup
Campaign Setup Demonstration
Retargeting Campaigns
Top of Funnel Video Campaigns
Alternative Quick Start Method – Using Lead Ads
How to Make Decisions on your Audiences Ad Testing
Scaling and Ongoing Testing
Optimizing and Scaling
Ongoing Testing
06: Tik Tok Ads
Overview
Setting Up & Launching Tik Tok Ad Campaigns
Optimizing & Scaling Tik Tok Ad Campaigns
Tik Tok Ad Creative Breakdowns
Closer Training Part 1: Intro & Discovery
Overview of Closer Training Pt 1
Sales Process Overview
Adjustments For 2-Call Closes
Sales Best Practices
Call Introduction
Two Syntaxes Explained
Discovery Syntax #1: Problem-First Syntax
Discovery Syntax #2: Goals First Syntax
Want to Become a Master At Asking Skilled Questions? Watch This
How to Take Notes On Your Sales Calls
Transitioning to the Pitch
Transitioning to the Pitch (Alternative Method)
Example Call: Goals First Syntax – Biz Opp Offer
Example Call: Problems First Syntax – Business Offer
Unique Mechanisms w/ Todd Brown
Unique Mechanisms w/ Todd Brown
Creating Sales Pitches That Sell
Offer Packaging (Pitch Codex – Intro)
How To Pitch
Creating Your Pitch (w/ Example)
Pitch Case Study
Inner Game Of Sales™
The Inner Game Of Sales
Advanced Subcommunication & Tonality™
Sub-communication & Tonality
The Vault
Cole Breaking Down His Own Call #1
Cole Breaking Down His Own Call #2
Cole Breaking Down His Own Call #3
Consulting Offer Breakdown
Fitness Offer Breakdown
Pre-Pitch Method
Upgrade Calls & Back-End Offer
Assessment Form Training
Selling w/ Case Studies
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