WHAT YOU WILL GET!

What Google Ads Success is

“Google Ads Success” is an online training/course by Dennis Moons, founder of Store Growers.

Here are the key features:

• He has ~13‑14+ years of experience in Google Ads / eCommerce PPC.

• He’s managed millions of dollars in ad spend (over USD 5M) for a mix of small businesses and larger brands.

• He has trained over 2,000 students through these programs.

• The course includes a lot of practical resources: video lessons organized in modules, worksheets, checklists, templates, SOPs (Standard Operating Procedures), etc.

• It promises support (updates / live coaching) and teaches both setting up good campaigns + optimizing them to be more profitable.

What you’ll likely learn / modules

While I don’t have the full internal curriculum, some of the modules / topics covered are:

• Strategy & foundations: clarifying business goals, setup, avoiding wasted spend.

• Setting up tracking & infrastructure properly (merchant center, shopping feeds etc.).

• Shopping Ads + Performance Max campaigns. How to structure, optimize, scale.

• Search campaigns, keywords, ad copy etc.

• Advanced tactics: scaling, optimization routines, testing, feed optimization, bid management etc.

Pros / What seems good

From what I’ve seen, here are the strong points:

1. Experienced instructor — Dennis has been doing this a long time, with real ad spend & real clients. That helps avoid basic rookie mistakes.

2. Practical & hands‑on — lots of tools (worksheets, checklists, templates) which can speed up implementation.

3. Focus on profit & scaling rather than just showing “how to run ads”. He seems to emphasize return on ad spend (ROAS), eliminating waste, and scaling.

4. Scope + updated content — includes newer campaign types (like Performance Max etc.) and emphasizes keeping up with changes.

Potential drawbacks / things to check

Here are things to watch out for / clarify before you commit:

• Cost vs value: It’s not cheap. Courses like this are an investment. You’ll need to be sure that what you learn can translate into enough extra profit to justify the price.

• Implementation takes effort: Even with good materials, executing Google Ads well requires consistent monitoring, testing, optimizing. Just watching videos isn’t enough.

• Fit for your business: If your store is small, product margins tight, or you’re in a niche with low search volume, some strategies might be harder / less applicable.

• Dependency on Google changes: Google Ads updates its tools, bidding, policies often. What works now might need tweaks later. The course promises updates, but there’s always some lag.

• Overlapping content: If you already have some experience, some parts might rehash things you know. It’s good to check the preview or syllabus to see how much is new vs basic.

Is it worth it?

I’d say: Yes, possibly, especially if:

• You run / plan to run ecommerce business (selling products) and want to rely significantly on Google Ads / Shopping Ads.

• You’re not satisfied with current ad performance (low ROAS / too much waste) and want more structure.

• You have some budget (time + money) and are willing to test / apply what you learn.

It might be less helpful if:

• You only do lead generation or services (non‑ecommerce) and don’t use Shopping campaigns.

• Your budget is very small, and you can’t afford to test / optimize much.

• You prefer free resources and want to try to learn bit by bit.