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The 8020 Email MBA
These are all my best email courses for an absolutely ridiculous discount.
This is just about everything you’ll ever need to know about email.
Of course, you can always learn more. But this would be the equivalent of a master’s degree in everything email.
The 8020 Email MBA stands Email Mastery Bundle Accelerator.
If you want to master email as quickly as possible, this is the way.
You’ll master email copy, automations, triggers, managing your subscribers, tracking, data, frequency, and more.
-Trigger Training ($3k) – How to make more profit from every single email you send. And set up the most unique autoresponders in the world.
-80/20 Email Copy ($197) – Probably the best email copywriting course on earth.
-20/80 Advanced Email ($397) – The final 20% of email strategy that drives 80%+ of long-term profit with automations.
-8020 Email List Management ($997) – The ultimate “how to manage a list” course.
-8020 Email Playbook ($777) – This was a 4 day advanced training that was only taught to people who bought a one year subscription to Email Game Changers. It’s never been taught anywhere else. This will show you how to set up your own email playbook for your list or your clients.
-Unboring Ads Workshop ($97) – This will show you how to grow your email list using paid ads.
That’s a total of $5,465 worth of courses.
That’s not a made up number. I’ve charged the prices above for each of the things you’re getting.
But right now it’s only it’s just $1,000 for this entire bundle. That’s literally less than 1/5th the price it would normally be.
You can look at the sales pages of each individual course above in the email I sent you. (Except for the 8020 Email Playbook. I’ll explain more about that training later.)
There’s no sales page for the 20/80 Advanced Email Workshop because it was only ever sold as an upsell so here’s a bit about that.
20/80 Advanced Email Workshop
The Promise of the 20/80 Workshop
- Learn the final 20% of email strategy that drives 80%+ of long-term profit
- Turn your email list into a set-it-once, make-money-forever asset
- Increase how much every single subscriber is worth without sending more blast emails
- Move beyond “send good emails” into engineered revenue systems
What This Workshop Actually Does :
- This is not about writing better emails
- This is not about sending more emails
- This is about automations, tags, triggers, and sequence logic that work in the background
- One-time setups designed to out-earn everything else you do with email
Learn how to ascend customers and increase LTV:
- Turn a one-time buyer into a…
- 3 time buyer
- 4 time buyer
- $5,000+ customer
- Build systems that monetize people for years after they join your list
- Capture revenue you’re currently losing after the first purchase
- Extract more profit without annoying your list or being spammy
What You’ll Learn:
- How to design high-leverage email automations that run forever
- The exact tags and triggers that matter (and which ones don’t)
- A “Choose Your Own Adventure” email sequence
- Set up once
- Adapts based on behavior
- Routes subscribers to the right offers automatically
- How to structure post-opt-in and post-purchase flows that actually convert
- How to maximize LTV after you’ve already paid to acquire the subscriber
Here’s What You Get:
What Is 8020 Email MBA?
8020 Email MBA is a comprehensive online email marketing training program created by Ian Stanley, a well-known email marketer and copywriter who has generated hundreds of millions in email-driven sales throughout his career. The course is designed to teach email marketing from the fundamentals through advanced strategies that turn email lists into reliable revenue systems.
Who Is Ian Stanley?
Ian Stanley is an email marketing expert and copywriter who has built a successful career by mastering persuasive email writing and automated email systems. He has been involved in training thousands of students and marketers and is known for focusing on the human, psychological side of email marketing — writing messages that feel natural and personal while driving conversions.
Core Focus of the 8020 Email MBA
The program is structured as a broader certification-style curriculum with multiple modules that cover:
Email Copywriting
Writing emails that engage subscribers and drive sales using proven psychological triggers and story-based frameworks.
Techniques to craft subject lines that cut through inbox clutter and require opens.
List Building & Segmentation
Strategies for growing an email list and segmenting it so the right message reaches the right people at the right time.
Automations & Sequences
Building automated email sequences that nurture leads and generate long-term revenue without manual sending.
Advanced Strategies
More sophisticated tactics like behavioral triggers, advanced segmentation, and optimizing lifetime subscriber value — delivering the biggest impact with the smallest effort.
Playbooks and Templates
Ready-to-use templates and playbooks for common campaigns — launches, cart abandonment flows, welcome sequences, product promotions, and more.
Typical Modules Included
According to course descriptions, 8020 Email MBA usually includes (but may vary over time):
Trigger Training — psychological drivers for profitable email responses.
80/20 Email Copy — core copywriting principles focused on high-leverage techniques.
20/80 Advanced Email — advanced campaign logic & sequence design.
8020 Email List Management — list health, segmentation & deliverability.
8020 Email Playbook — strategy for building full email campaigns.
Unboring Ads Workshop — how email marketing and paid traffic integrate.
This package spans beginner-to-advanced topics and aims to be a full email marketing “MBA” equivalent in terms of breadth and depth.
Key Teaching Philosophy
Emphasis on actionable frameworks and psychology-based copy techniques — focusing on what drives real opens and purchases rather than generic “best practices.”
Leaning into the Pareto (80/20) principle: identify the 20% of strategies that generate 80%+ of results.
Training encourages automation and strategic design over volume-based “spray and pray” email campaigns.
Who It’s For
Great fit for:
Entrepreneurs and business owners ready to monetize email lists.
Marketers seeking to boost engagement and revenue through email systems.
Freelancers or consultants building email services for clients.
Less suitable for:
People who want overnight results without practice.
Those without any list or audience building mechanism.
What Participants Typically Gain
Ability to write high-converting emails Skills to build automated revenue sequences Strategies to keep lists engaged and increase lifetime value Templates and playbooks for common email campaigns Email marketing skills applicable across niches and industries
Summary
8020 Email MBA is a detailed, structured email marketing program by Ian Stanley that combines copywriting, automation, list management, and revenue strategy into one training. It teaches both foundational concepts and high-leverage systems designed to transform email contacts into consistent income over time — ideal for marketers, entrepreneurs, and business owners who want to level up their email marketing skills.
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