WHAT YOU’LL LEARN?

– Understanding what voice truly is (and why most writers get it wrong)

– Measuring voice with a process (so you can identify and mirror any style)

– Distilling the nine voice types (and knowing what characteristics to spotlight)

– Positioning your voice skill as a superpower (so you can differentiate yourself from the pack)

– Becoming crystal clear on your own writing voice (then adjusting it to match your client’s style)

– Approaching bigger clients confidently (because you have a plan to stand out)

– Knowing the right questions to ask for better feedback (so you know what to adjust moving forward)

– Bringing copy to life by cranking up the three elements of voice (without making your client sound like a caricature of themselves)

– Using worksheets and tools to measure your copy (and confirm it’s right before you submit it)

– Ensuring you have the right voice (before you ever write your first word)

..And delivering on your promise to truly “get” your client better than any writer has before.

BONUS:

– Pitch With Power: See how to demonstrate your skills on sales calls

– Abbey Woodcock: on what she looks for when she builds a writing team

– Angie Colee: on what it takes to write for a big name client, what to expect when you land the gig, and how she keeps the brand voice alive

– Daniel Throssell: on the importance of voice and differentiating yourself in a direct response world

– Live Monthly Office Hours with Justin Blackman: Join us for 60-minute Ask Me Anything sessions for all your questions about voice, writing, clients, services, positioning, or any unique situation you’re facing. Recordings are in your dashboard.