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Dream Big Designer
An online course for designers who want to create an agency-style design business that attracts dream clients—and finally feel like they’re in control of their future with a profitable system for growth.
8 self-paced modules (stocked with training videos you can replay forever!)
30+ templates, checklists, and copy-able spreadsheets to guide you (hello, Content Planning Calendar, Offer suite workbook, and Profit and Loss spreadsheet!)
Training on agency-style software like Dubsado and Asana—and the EXACT steps I take so you can duplicate them (and cut out the guesswork!)
Sales call, DM, and email scripts that you can plug and play (and land projects like a boss)
1:1 Portfolio review + feedback via Slack
Private Slack community of motivated and encouraging designers from around the world
STEP 1
Set the foundation
Using our designer-specific brand checklist, develop your brand positioning so that every piece of content (from contracts to captions) attracts and keeps the right people.
STEP 2
Land soul-filling ideal clients
Say no to clients who don’t value you and YES to clients who respect you as an expert—and don’t think twice about paying your invoice.
STEP 3
Craft stand-out-from-the-crowd services
Offers so clear that clients are primed and ready to say yes before hopping on a sales call with you.
STEP 4
Develop a success-oriented
sales strategy
Ditch the fear of selling (and the #1 hangup for growing your business) so you can sell without feeling salesy—and book client after client. Yeah, that’s a thing.
STEP 5
Build boss-level systems and workflows
Is your creative spirit overwhelmed by to-do lists and sticky notes reminding you to email that lead who never responded? Not anymore.
STEP 6
Establish swoon-worthy services
A client experience so smooth they’ll ask YOU how they can give a testimonial.
STEP 7
Serve and market with consistency
Market from a place of abundance, not scarcity, with our signature framework (and scripts!) for boosting leads, nurturing the relationship, and landing testimonial-worthy clients.
STEP 8
Design a sustainable, profitable growth plan
Create a pathway for success today, in three months from now, and when you want to take that week-long vacation, or a (paid) maternity leave.
