Mike Futia – SCALE – AI for DTC & Agencies

Here’s What You Get:

SCALE – AI for DTC & Agencies — Overview

Mike Futia – SCALE – AI for DTC & Agencies is a subscription-based AI training and automation hub created by Mike Futia, aimed at helping direct-to-consumer (DTC) brands and creative agencies use AI and workflow automation to produce scalable creative content, streamline ad production, and improve performance marketing systems.

Mike Futia positions SCALE as one of the few places where practical AI workflows are built from actual agency and brand consulting experience and then shared with members for real-world application.

Who It’s Designed For

SCALE is targeted at:

• DTC brands looking to scale creative production and ad performance

• Creative and performance agencies that want to use AI to automate repetitive tasks

• Paid media teams who need reliable workflows for ideation, research, and asset generation

• Marketing professionals who want to stay ahead in AI adoption without building everything from scratch

Core Features & What You Get

Actionable Workflows & Templates

SCALE gives members production-ready AI and automation workflows, including:

• Creative research automation

• Ad angle, hook & script generators

• Automated creative briefs

• Static ads and AI UGC content workflows
  These are designed to plug directly into tools like n8n, Airtable, and various AI content models so teams can generate output fast.

Training & Implementation Content

Members get:

• Step-by-step implementation videos

• Tutorials on specific workflows and tools

• Standalone tool courses

• Guidance on how to operationalize AI across creative production and testing workflows

Direct Support from Mike Futia

Subscribers have direct support access from Mike, meaning they can ask questions, troubleshoot workflows, and get guidance on how to apply AI in their specific business context.

Bonus Content (With Annual Subscription)

If opting for annual membership, you typically get extras like:

• An AI UGC Builder tool (intended to replace paid third-party tools)

• A comprehensive course on AI for Creative Strategy
  This bundled content is aimed at helping teams build, iterate, and scale AI-driven media faster.

What Makes SCALE Different

 It’s specifically built for DTC and agency use cases — not just general AI theory.
 Focuses on real systems and workflows that are already used in client work.
 Prioritizes automation and scale, not manual creative generation.

Many of the shared examples from Futia’s work show how AI can automate research, creative testing, asset production, and ideation, compressing weeks of work into minutes when set up correctly.

In Summary

SCALE – AI for DTC & Agencies is:

• A monthly/annual subscription community + training hub

• Built to help brands and agencies adopt practical AI workflows

• Loaded with plug-and-play automations, training, and direct expert support

• Meant to accelerate creative output, streamline operations, and boost performance at scale.