Oliver – Google Ads Masters – Learn Google Ads the RIGHT WAY

Introduction

• How To Approach The Course
• About Me
• Course Agenda

I. The Basics

• Google Ads: A History & Overview
• Creating An Account & Getting Started
• Understand Account Structure
• Navigating The Interface

II. Google Search

• Understand the Ads Auction
• Build a Keyword List
• Two Tools to Help With the Keywords List
• Design Appropriate Campaign Structure
• Keyword Match Types
• Creating Killer Ads
• Extensions: Critical for success.
• Bonus: Spying on Competitors
• Choosing a Bid Strategy
• Do These 3 Things or Waste Your Money!
• After Launch: Ongoing Campaign Optimization
• Ongoing Campaign Management
• ‘Smart Campaigns’… are they really smart?
• (Advanced) The BEST strategy for local service-based businesses.
• (Advanced) Remarketing Lists for Search Ads
• (Advanced) Dynamic Search Ads (DSA)

III. Google Shopping

• Intro to Google Shopping
• Google Merchant Centre: What, Why & How
• Creating Your Product Feed – An Overview
• Which Campaign Type Should I Use?
• Standard Shopping
• Standard Shopping Campaign Optimisation
• Performance Max
• PMAX Campaign Optimisation & FAQ’s
• How the Biggest & Best Retailers Do It
• (Advanced) Use Feed Rules to Beat Your Competition
• Running Shopping Campaigns in Multiple Countries (The Right Way)
• Google Shopping for a Shopify Store: COMPLETE GUIDE

IV. Display Campaigns

• Overview
• Targeting on the Display Network
• Audience Targeting In Practice
• Content Targeting In Practice
• Example Campaign Structure
• Creating Display Ads
• (Advanced) Use Dynamic Ads Feed for Personalised Ads
• Viewable CPM: A Bid Strategy Unique to Display Campaigns
• Campaign Creation COMPLETE Demonstration

V. Video Campaigns

• Understand YouTube Ad Formats
• Bid Strategies for YouTube Ads
• The Best Way to Start With YouTube Ads: Full Campaign Walk-Through
• YouTube Campaign Structure
• (Advanced) Ad Sequencing on YouTube

VI. Other Campaign

• Types
• App Campaigns
• Discovery Campaigns
• Local Campaigns

VII. Golden Bonus

• Content
  Google Ads Editor
• Google Data Studio
• Should I be applying recommendations from the Recommendations Tab?
• Notes: How the Pros Keep Track of Their Changes
• (Advanced) Seasonality Adjustments to Maximise Revenue During Sale Periods