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What Is Inside Of Your ‘AdEngine’?
Creative is the new targeting.
Did you know that, to automatically find your ideal customers, ad platforms now have access to over 40,000 data points from your ads?
By simply looking at your photo or video ad, Meta (and TikTok or Google) can see:
- The demographics of the person shown in your ad;
- And emotions, displayed by said person;
- Any background or foreground objects (If your ad features images of mountain bikes, the AI might categorize it under sports and outdoor activities, which can then be used to target people interested in these areas);
- All text or words present;
- The AI can evaluate the overall sentiment and theme of your ad creative. For example, it can determine whether the ad is humorous, inspirational, or educational;
And much more.
That’s why I’ve created AdEngine.
It’s a process and ongoing consulting designed for advertisers who want to:
- Understand the marketing fundamental principles that bulletproof their skills and strategies from any ‘Adpocalypse’;
- Stay up-to-date with the newest paid advertising strategies, techniques and blueprints that work NOW.
- Get real-time, daily help, from 8-figure ad experts WITHOUT paying hefty agency or freelancer fees…
That’s who this is for.
Every. Single. Piece. Of. Advice. I give is actively being battle-tested by our +$9.6M in yearly ad spend under management and the +160 clients we’ve been working with at PaidAdvertising.com.
That’s right, we’re part of the selective few that ‘practice what they preach’.
We eat, breathe, sleep paid ads…
(I mean, our company’s name is PAID ADVERTISING… What else does that have to say about what we specialize in?)
And I’d love for you to implement this AdEngine, to actively consult with me and learn from our +$30M in client-generated paid ads revenue.
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