ilovecreatives – Creative Copywriter Course

ilovecreatives – Creative Copywriter Course is a practical, project-based copywriting program designed to help aspiring and working copywriters develop professional brand-copywriting skills, build a strong portfolio, and become ready for freelance or in-house work. The course has been revamped around how copywriters actually work in the current AI-driven creative industry.

What You’ll Learn

• Modern Copywriting Landscape – understand how AI, digital marketing, algorithms, brands, agencies, and changing hiring practices are affecting copywriting.
• Brand Copy Audits – research real brands and create professional copy-audit presentations before developing creative work.
• Brand Voice & Strategy – learn brand positioning, tone, personality, voice questionnaires, and how to build a professional Verbal Identity Deck.
• Campaign Development – develop campaign concepts and learn how to write across multiple surfaces, including social media, email, landing pages, and paid advertising.
• Professional Editing – learn how senior copywriters evaluate and improve creative work.
• Spec Work – create polished speculative projects that demonstrate strategic and creative thinking.
• Portfolio Building – turn your assignments into a professional portfolio/case-study deck designed for clients and hiring managers.
• AI for Copywriters – learn how working copywriters use AI for research, brand audits, feedback, evaluation, prompting, and workflow efficiency.
• Freelancing & Getting Hired – cover in-house vs. agency vs. freelance paths, interviews, copy tests, compensation, pricing, estimating, networking, and cold outreach.

Main Projects

The course is heavily focused on producing real portfolio pieces, rather than simply watching lessons.

Students work on:

1. Brand Copy Audit Presentation
2. Verbal Identity Deck
3. Campaign Pitch Deck
4. Portfolio / Case Study Deck

Students choose three real brands—two aspirational brands and one accessible brand—and use those brands throughout the projects.

Feedback & Resources

The course includes:

• 1:1 feedback from course TAs/working industry professionals
• Client-ready templates
• Brand Audit template
• Verbal Identity Deck
• Campaign Pitch Deck
• Portfolio Deck
• Student Discord community
• Recorded lessons and workshops
• Course certificate
• Lifetime/forever access

Course Format

The program is fully online and self-paced. The video content is approximately 6 hours, but assignments require substantially more time; ilovecreatives estimates roughly 4–6 weeks if studying around 10–15 hours per week.

Creator / Instructor

The course is presented by Puno, founder and Executive Creative Director of ilovecreatives, with curriculum developed using input from working copywriters, creative professionals, and executive creative recruiters.

In short: this is less of a traditional “learn copywriting formulas” course and more of a career-focused creative copywriting program: learn brand strategy → develop campaigns → create professional portfolio pieces → receive feedback → learn how to pitch yourself and get paid.