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UNPUTDOWNABLE: Insider Secrets To Binge-Worthy Storytelling
So – you want to make your stories so compelling, so utterly engrossing, that your reader simply can’t stop?
Duh, yeah you do. That’s the key to…
- Newsletter/marketing emails that people open, read all the way to the end, and BUY from
- Blog posts, articles, and personal essays people can’t stop sharing
and, of course…
- A bestselling book!
Proud to say that just like my emails…
My national bestseller, Tough Titties, has been reviewed repeatedly as “Unputdownable.”
…And so I’m sharing the exact techniques I consciously applied to the writing to make it that way. Doesn’t happen by accident (though wouldn’t that be nice)!
If you haven’t read Tough Titties, you’re missing out — but you don’t have to have read even a page of it to get the most out of UNPUTDOWNABLE.
In this 2-hour recorded video training, you’ll learn:
- Two words to avoid (almost always) when writing a flashback – and what to use instead
- 5 ways to be funny (even if you’re writing about something heavy)
- One key element of riveting writing you’re probably missing (I found out I was!)
- How to make yourself, your speaker, or any character more likable and relatable (hint — this is why we keep reading)
- The “Twizzlers technique” that pumps up a flat paragraph
- How to come to a conclusion when you don’t actually have one
- The “pressure cooker” method of keeping your reader on pins and needles
- How truthful and accurate you need to be when writing something you partially remember – is it OK to fudge the details?
- Oops, way too long! How to cut words without losing your favorite parts
- How to craft a “mic drop” of an ending
Plus recorded Q&A!
You’ll come away with tricks you can apply to instantly make your writing more compelling…
…and keep fickle eyes and attention on your newsletter and marketing emails, posts, book content — anywhere you tell stories!
Here’s What You Get:
What Unputdownable Is
Unputdownable is a recorded video training + Q&A created by Laura Belgray (founder of Talking Shrimp and co-creator of The Copy Cure), focused on how to write stories and copy so compelling that readers can’t stop reading — whether in email newsletters, blog posts, marketing copy, or longer content.
Core Focus
This is primarily a storytelling and writing workshop that teaches techniques for binge-worthy writing — the kind that:
Keeps readers engaged all the way to the end
Spurs more opens, reads, shares, and sales
Makes stories feel alive, funny, relatable, and irresistible
Works across newsletters, long posts, and other marketing copy
The training is pitched as a way to craft writing that’s literally “unputdownable.”
What You’ll Learn (Typical Topics Covered)
In this ~2-hour recorded course (plus recorded Q&A), Laura breaks down practical story and copy techniques, such as:
✅ Words to avoid in flashbacks and better alternatives
✅ 5 ways to be funny (even on serious topics)
✅ A key element most writers miss that keeps readers hooked
✅ Ways to make characters or speakers more relatable
✅ The “Twizzlers technique” to jazz up flat paragraphs
✅ The “pressure cooker” method — how to keep tension and suspense
✅ How to cut excess words without losing impact
✅ How to write an ending that lands like a mic drop
… and other storytelling tactics that make your writing stick.
Who Laura Belgray Is
Laura Belgray is a long-time copywriter and storytelling expert — founder of Talking Shrimp and co-creator (with Marie Forleo) of The Copy Cure. Her writing and email strategies have been credited with significant revenue generation and engaging audiences for businesses and creators.
Her way of teaching story-driven copy mixes authentic personality, humor, and persuasion — not just technical formulas.
What It’s Not
❌ It’s not a technical grammar or editing course.
❌ It’s not a full copywriting certification.
❌ It’s not focused on strict AI or automation writing workflows.
Instead, it’s all about making your writing emotionally engaging and compelling — which market feedback suggests improves email performance, audience engagement, and loyalty.
Best For
✔ Writers who want stories that keep readers glued
✔ Email marketers who want higher open rates + click-throughs
✔ Bloggers, content creators, and copywriters
✔ Entrepreneurs who use written content for branding and sales
Summary
Unputdownable:
- A ~2-hour video workshop
- Teaching binge-worthy storytelling
- With practical tactics you can apply immediately
- From a professional copywriter with deep experience in marketing and audience engagement
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