MVP Build Along Workshop – Food Business Blueprint

WHAT WILL YOU GET!

Workshop Outline

🔹 Module 1: Finding Your Niche

• Understand your target customer

• Identify trends in the food space (e.g., vegan, gluten-free, meal kits, delivery-only)

• Define your Unique Selling Proposition (USP)

• Competitor snapshot

Activity: Customer persona worksheet + USP statement

🔹 Module 2: MVP Product Development

• What is an MVP in the food industry? (e.g., test menu, pop-up, pre-order via Instagram, meal samples)

• Decide what not to include yet

• Pricing and cost basics

Activity: Design your test menu/product line on a 1-page sheet

🔹 Module 3: Lean Branding + Packaging

• Name, brand, and logo fast-track

• DIY branding tools (e.g., Canva, Looka)

• Packaging hacks for MVP (labels, containers, etc.)

Activity: Create a quick brand mood board or label mock-up

🔹 Module 4: Sales Channels & Pre-Selling

• Set up a quick pre-sale: Google Form, Shopify Starter, Square, Instagram DM, etc.

• Get your first 10 orders: local community, friends/family, farmers markets, pop-up events

Activity: Build your MVP pre-sale system (with templates)

🔹 Module 5: Feedback + Iteration

• How to collect feedback (quick survey templates)

• What to measure (taste, price, packaging, convenience, etc.)

• Improve your offer based on real-world input

Activity: Draft your post-order feedback form

Deliverables By End of Workshop

• MVP product concept

• Basic brand + menu

• Quick order system (landing page or form)

• First outreach + sales plan

• Feedback collection tool

Optional Add-ons

• Food safety basics & local regulations

• How to find a commercial kitchen or shared space

• Funding your first batch (bootstrapping, presales, small grants)

Tools You Might Use

• Google Forms / Typeform (orders, feedback)

• Canva (branding, labels)

• Notion or Trello (planning)

• Instagram / TikTok (marketing)

• Square / Shopify Lite (payments)

Who Is This For?

• Aspiring food entrepreneurs

• Cottage food business starters

• Chefs looking to go solo

• People testing recipes/products before scaling