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What’s Included?
4-Week LIVE Implementation Sprint – Step-by-step framework showing you exactly how to create, list, and sell simple products online (condenses 20+ years of trial and error into weeks).
Personal Shop Audit (Sherri – Top 0.001% Seller)
– Sherri personally reviews YOUR shop and tells you exactly what to fix and what to double down on. This alone is worth thousands.
Weekly Live Calls (4 weeks) + Lifetime Recordings – Get real-time Q&A, feedback on your setup, and ongoing support as you implement.
100 Proven Product Ideas – If you’re new and thinking “I have no idea what to sell,” this solves that. Choose your first 20-50 products in 10 minutes.
Holiday Keyword Vault – The exact search terms buyers are using RIGHT NOW during the holiday season. You’re not guessing keywords—you’re matching live buyer demand.
2026 Product Calendar – We’ve already mapped out the next four major buying waves: Valentine’s Day, Mother’s Day, Father’s Day, graduations. You know exactly what to launch and when.
Beyond Etsy Playbook (20 Ways to Expand) – Local boutiques, craft fairs, corporate buyers—we show you how to turn your Etsy products into multi-channel income.
Private Implementation Group – Ongoing support with other people doing the exact same thing. Share wins, ask questions, get unstuck.
Here’s What You Get:
What Customers By Christmas Is
Customers By Christmas is a focused, time-sensitive online business training program created by Rachel Rofe that teaches participants how to quickly set up and sell products online — especially leveraging holiday and seasonal demand to generate sales before Christmas. It’s structured as a 4-week live implementation sprint with practical guidance, tools, and support.
Rachel Rofe is an experienced seller and instructor in the ecommerce space, known for teaching strategies around low-inventory and print-on-demand models, particularly on platforms like Etsy.
Who It’s For
This course is designed for:
Aspiring entrepreneurs who want to start selling products quickly
Part-time sellers or side hustlers aiming for holiday sales
People interested in print-on-demand and low-inventory ecommerce
Anyone wanting structured support and a defined timeline to launch before a major sales period
It assumes participants are willing to take focused action over a short timeframe to get a shop live and selling.
Core Structure & Content
The program is typically framed as a 4-week live implementation sprint with these elements:
Live Weekly Sessions
Weekly live training calls where Rachel (and sometimes guest experts) walk through actionable steps and answer questions.
Recordings are usually available for replay.
Personalized Shop Audit
Participants’ shops are reviewed by experienced sellers to give tailored feedback on how to improve listings, SEO, and conversion.
Product & Marketing Resources
100+ proven product ideas to choose from so participants don’t get stuck on what to sell.
Done-for-you marketing templates, including Pinterest pin templates for visual promotion.
Holiday keyword vaults — lists of search terms people are using during holiday shopping peaks.
Strategic Planning Tools
Product launch calendar aligned with major gifting seasons.
Beyond Etsy playbook with ideas to expand into local boutiques, fairs, and other channels.
Ongoing Support & Community
Private group for accountability and peer support.
Direct access between calls for questions and troubleshooting.
What You Learn
The program’s step-by-step framework typically covers: 
Choosing profitable product ideas before the holiday rush Setting up seller accounts and product listings (often on Etsy) Using keyword and SEO strategies to appear in buyer searches Designing and promoting listings using ready-made templates Timing launches to match high-traffic holiday buying windows Growing visibility using seasonal marketing tactics
Primary Goals & Benefits
Customers By Christmas aims to help participants:
Launch a product quickly — often within a matter of weeks Capture holiday demand with timely listings and promotions Minimize upfront risk using print-on-demand or low inventory strategies Gain clarity and structure with live guidance and a set plan Build marketing skills that can extend beyond the holiday season
The program’s name reflects its main goal: to help participants generate paying customers before Christmas — using practical, execution-first methods rather than theory.
Key Strengths & Considerations
Strengths
Action-oriented with live implementation and feedback.
Lots of ready-to-use resources that reduce guesswork.
Designed to align with high-demand seasonal shopping.
Considerations
Requires consistent effort and execution over the sprint.
Works best for people willing to commit to the live calls and tasks.
Primary focus is holiday/seasonal sales though some skills carry forward.
Summary
Customers By Christmas is a practical, action-based ecommerce sprint built to help sellers launch products and start selling in time for the holiday shopping cycle. With live guidance, shop reviews, product ideas, and marketing tools, it’s aimed at those ready to implement quickly and capitilize on seasonal demand.
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