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Here’s What You Get:
Pre-Course Materials
- $1M Offer Engine Roadmap
- Quickstart Offer Design Kit (Workbook + AI Bot/Agent Access)
VALUE: $199
Module 1: Desire Design
- Desires, Motivators, Identity, and the Perception of Value
- TOOL: AvatarMaker AI
- The 5 Levels of Market Sophistication (+Evolution Indicators)
- Temperature and Awareness Mapping
- TOOL: MarketMapper AI
- TOOL: OfferCoach AI
- Finding Your Sweet Spot
VALUE: $950
Workshop 1: Thurs Feb 20 @ 1-2:30 pm EST
What you’ll accomplish
- Run your market analysis
- Map the current market state
- Identify key desires and motivators
- Plan your approach
VALUE: $450
Module 2: Vehicles & Value Stacks
- The 6 Elements of the Perfect Offer
- The 7 Core Vehicle Types
- Defining Your Container to Protect Your Time and Energy
- The Milestone Method of Customer Transformations
- TOOL: VehicleMaker AI
- The Art of the Value Stack
- TOOL: ValueStacker AI
- Price Anchoring and the 3 Pricing Levers
VALUE: $550
Workshop 2: Tues Feb 25 @ 1-2:30 pm EST
What you’ll accomplish
- Choose your ideal vehicle
- Design your value stack
- Set and anchor your price
- Get peer reviews on your offer
VALUE: $450
Module 3: $1M Positioning
- The Value Perception Pyramid
- The Message Match Spectrum
- The 4 Key Messaging Components
- Creating Your “Only You Can Say This” Advantage
- The PAS Framework, Evolved
- Explaining Your Offer: Hook Engineering, Story Frameworks, Solution Structure, and Calls to Action
- TOOL: ExpertCopywriter AI
- BONUS SWIPE FILE: Landing Page and VSL Formulas
VALUE: $750
Workshop 3: Thurs Feb 27 @ 1-2:30 pm EST
What you’ll accomplish
- Draft key messaging elements
- Get clear on your story and transformation
- Write your landing page and VSL (with the help of AI)
- Test your messaging with the group
VALUE: $450
Workshop 4: Tues Mar 4 @ 1-2:30 pm EST
→ Applying the $1M Offer Engine: Hot Seats and Q&A
What you’ll accomplish
- Practice talking about your offer in a supportive environment
- Learn from other participants’ offers and case studies
- Refine and finalize your positioning
VALUE: $450
Each of these modules + live sessions is individually worth the price of the full program, but you get all FOUR, plus the peer feedback, the AI tools, and the bonuses.
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