Robert Gillespie – Claude For Marketers Masterclass

The 10-80-10 Claude Operator System: Claude for Marketers Masterclass

Here’s What You Get:

Every module slots into one of three phases: Adopt, Automate, Integrate. This is the same process I run live inside companies, now available as 10–12+ hours of online training.

Phase 1 · Adopt

Build the operator habit

The mindset, confidence and 10-80-10 habit needed to use AI effectively, with your first finished job in Module 2, not Module 10.

Module 1 – Set the right operating model

• The Hybrid Marketer identity
• The 10-80-10 model
• How to brief Claude like a sharp intern

Module 2 – Complete your first end-to-end job

• Point Cowork at a folder
• Give one instruction
• Watch it produce a finished file

Phase 2 · Automate

Teach Claude your work once

Turn repetitive marketing work into reusable workflows, Skills, Plugins and scheduled tasks, and install the Airbnb Strategy so it all runs without interruptions.

Module 3 – Stop starting from scratch

• Cowork Projects
• Persistent context and files for your most frequent work

Module 4 – Stop repeating instructions

• Claude Skills
• Teach a proven process once, then reuse it whenever the job returns

Module 5 – Stop copying between tools

• Connectors
• Gmail, Drive, Notion, HubSpot, Slack and more

Module 6 – Install proven marketing processes

• Plugins
• Ready-made groups of marketing Skills, customised to your business

Module 7 – Make recurring work repeatable

• Scheduled Tasks
• Competitor digests, weekly checks, daily ideas, starting on time by themselves

Phase 3 · Integrate

Make it part of everyday operations

Connect Claude across your existing stack so complete workflows become part of how your marketing runs, from research to reporting to design.

Module 8 – Run complete marketing workflows

• The Prospecting Engine
• The Content Engine
• The reporting workflow
• Brief to finished deliverables

Module 9 – Reports and decks without manual copying

• Claude for Excel & PowerPoint
• Live formulas
• On-brand decks from your data

Module 10 – On-brand visuals without a design tool

• Claude Design
• Graphics produced from a brief, consistent with your brand

Module 11 – Claude Code for Marketers

Coming August, included free.

Module 12 – How to Build an AI Marketing Team

Coming September, included free.

What You Get

One system. Everything included.

One price, and you get the whole operating system. No upgrades, no add-ons, nothing else to buy later.

Ten modules across three phases: Adopt, Automate, Integrate. Refined from the training I run inside companies.

Claude Cowork Workflow Preview

Module 8 of 10 – The Content Engine

Delegated: one approved brief → a complete content pack.

A real workflow from the course, running on your files, your brand standards and your approval rules, not a generic demo.

• Step 1: Reads the brief and brand guidelines, then researches the subject before writing a word.
• Step 2: Drafts the long-form asset and adapts it into a full social pack: the article, a LinkedIn post, an X thread and a newsletter email, saved as real files.
• Step 3: Stages everything for sign-off. Nothing publishes without your approval.

Then it compounds: you package the whole workflow as a reusable Skill and run it every week, alongside the Prospecting Engine and the reporting workflow.

One of three complete workflows you’ll build in Module 8 alone.

Included

01 – The Operator System Masterclass

Value: $497

Ten modules across 10–12+ hours covering all three phases:

• Cowork
• Projects
• Skills
• Connectors
• Plugins
• Scheduled Tasks
• Complete workflows
• Excel & PowerPoint
• Claude Design
• Airbnb Strategy templates
• First useful task finished in Module 2

02 – Lifetime Access + Free Updates Through 2026

Value: $150

• Module 11 (Claude Code for Marketers)
• Module 12 (How to Build an AI Marketing Team)
• Lessons refreshed whenever Claude changes
• You never pay again

03 – Live Office-Hours Coaching Call

Value: $150

• Included for everyone
• Dates confirmed within two weeks of purchase
• Bring your questions and clear workflow blockers
• Recorded if you cannot attend live

04 – 9 Bonus Resources

Value: $100

Bonuses that speed up your implementation and get you results faster: your first Projects, Skills, folders and instructions, ready to copy.

The 9 Bonuses

• Claude.md Starter Template – The exact file structure I use across every project. ($12)
• Memory.md Starter Template – Persistent context across sessions. ($10)
• Cowork Instructions Template – A ready-to-edit starting point. ($10)
• Anti-AI Style Word List – 50+ banned phrases that make Claude stop sounding like Claude. ($8)
• 5 Starter Skills for Marketers – Pre-built, install from day one. ($20)
• Folder Structure Template – The 4-folder model, ready to copy. ($8)
• Marketing Prompt Cheat Sheet – Tested prompts by use case. ($10)
• Cowork Prompts Library – 20 of the best Cowork prompts, interactive. ($15)
• First 7 Days Checklist – Exactly what to do, in what order. ($7)